Hellwig’s President, Melanie White, Takes the Wheel on The Ride In Style Podcast!
Gear up for an inspiring ride as Hellwig’s President, Melanie White joins Jesse and Josh on episode 16 of The Ride In Style Podcast! This insightful conversation delves into Melanie’s remarkable journey in the automotive aftermarket industry.
From her early days mastering the art of the cold call to her current role leading one of the most influential companies in the industry, Melanie’s story is one of dedication, resilience, and a genuine passion for the automotive world.
Beyond the Parts: A Multifaceted Leader
The podcast goes beyond the nuts and bolts of Hellwig products. Melanie opens up about the diverse roles she’s held within the company, ultimately leading her to the CEO position. She also shares her experiences navigating the challenges faced by the industry during the pandemic.
A Guiding Principle: Putting the Customer First
At the heart of Hellwig’s success lies a core value Melanie champions: “To do the right thing for the customer.” This unwavering commitment to customer satisfaction resonates throughout the company culture. The podcast explores how Melanie fosters this customer-centric approach and her excitement for continued customer interaction in 2024.
Giving Back and Shaping the Future
Melanie’s leadership extends beyond Hellwig. The conversation highlights her dedication to volunteer work, particularly with SEMA (Specialty Equipment Market Association) Care, a program that provides financial assistance to industry professionals facing hardship. Her involvement with the SEMA board further emphasizes her commitment to shaping the future of the automotive aftermarket.
Insights on Regulations and Education
No conversation about the automotive industry is complete without addressing the ever-evolving landscape of regulations. Melanie offers valuable insights and perspectives on this complex topic. The podcast also touches on the importance of education within the automotive realm, ensuring a knowledgeable and well-equipped enthusiast community.
Don’t Miss This Inspiring Ride!
Tune in to episode 16 of The Ride In Style Podcast and be inspired by Melanie White’s journey, leadership philosophy, and passion for the automotive industry. This conversation is a must-listen for anyone interested in the inner workings of a leading aftermarket company and the story of a remarkable leader!